Summary
Graduating from a 3-year rotational corporate study program and several extracurricular activities I've found joy in creating value for people by creating digital products. Analytical/structured person with a hands-on down to earth personality that loves to learn. Learning about emerging technologies and how they create value/impact for the consumer inspires me.
Experience
Worked on a project to determine the best ways to drive cross-channel assortment optimization holistically by using algorithms.
Carried out the data preparation and crunching together with Data Scientists to improve the existing machine learning capabilities.
Digital Commercial Data Science for 3 months, assisted the Product Owner in managing the machine learning portfolio.
Carried out the exploration of social media data for the purpose of leveraging it for the Data Science team.
Digital Strategy & Innovation for 3 Months acted as a part of innovation projects, analyzed the gaming ecosystem and how Company B fits in competitive gaming and eSports.
Acted as a Digital Partner Commerce for 10 Months, and wrote business cases and presented to the executive team to secure investment for new initiatives.
Assisted in the strategy process by facilitating and attending workshops to create the 2020 digital media strategy for Company B.
Influenced the strategy by contributing research and analysis to the company's operating model.
Carried out the rollout of rating, review syndication, and naming optimization across multiple markets and drove conversion rate by up to 40%.
Launching the online shop in 4 countries and facilitating workshops (agile retrospectives).
Carried out the Digital Market Development for 6 Months, analyzed the feasibility of a membership program in emerging markets and a retail franchise approach for the creator’s club globally.
Implemented Brand Equity as a measurement for Brand Perception by clustering conversations on social media into topics such as innovation and sustainability.
Digital Analytics VoC for 5 Months, created and integrated reports, mainly focusing on VoC, and evaluation of multiple social listening tools followed by the migration from Brandwatch to Talkwalker.
Won 2nd place at Personal Banking meets Digital Innovation Challenge and built an app that rewards its users for using sustainable mobility solutions in urban areas.
Built a web game that teaches finance, from prototype to MVP in 3 months and drove over 25000 unique users in 2 weeks.
Built an app that rewards its users for using sustainable mobility solutions in urban areas.
The app reached prototype status, launched in a small proof of concept, and built a community around sustainable mobility.
Projects
Founded a student-led conference for 150 students and carried out partner acquisition, speaker management, and responsibilities.
Received an NPS of above ~9 and extremely positive feedback from all stakeholders and co-facilitated Workshops and Keynotes by interviewing the speakers.
Won 1st at IIBM Blockchain Hackathon by building a petition platform using IBM Cloud.
Education
Skills
Hard Skills: Design, HTML, CSS, Analytics (Social & Web), AWS, Creative Cloud, MS Office, Content Management
Soft Skills: Teamwork, Communication, Presentation, Storytelling, Agile, Documentation
Field of Interest: Reading, Sports, Tech, Blockchain, Web Development, Hackathons, Holacracy, Startups, Cloud
Self Evaluation
Internship
Certifications
Involvement
Coursework
Awards
Publications
Languages