逗号简历

Led the design and development of a direct-to-consumer(DTC) product that validated the business model and remains utilized by our first 150+ satisfied customers.

Defined and delivered a customer experience strategy that resulted in a 72 NPS for early adopters and defined a product roadmap to ensure the company met or exceeded investor commitments and forecasts.

Created go-to-market plan, including developing a launch strategy and working with cross-functional teams to execute on that plan.

Integrated best-in-class technical partners and tools to enable support, medical, and engagement teams.

Led the regional product strategy, resulting in the successful launch of launches of new products for B2B customers in the US.

Improved end-user engagement and retention for B2B customers through improvements to the user journey, email marketing, and in-product content creation.

Prioritized regional with global initiatives to ensure success in must-win markets while maintaining the global product experience.

Oversaw website reconfiguration and design for the companies largest market.

Expanded on Brand Guidelines based on user research to enable design, product, marketing, and sales initiatives.

Defined new value propositions for B2B and B2C offerings and delivered marketing collateral to enable marketing and sales efforts.

Designed B2B2C sign-up funnel process and marketing collateral. Led design of a new customer facing portal that increased customer satisfaction scores by 15%.

Consulted and project managed contracted creatives working on interesting products for interesting companies in a variety of industries (legal, action sports, architecture, food and beverage, lifestyle).

Development of the company’s brand identity and campaign that solidified the brand's position against the competition.

Delivered multiple award-winning marketing videos and campaigns

Defined global marketing campaigns that enabled dealer and retail sales needs in markets across 4 regions.

Conceptualized, pitched, planned, and executed 37 photo and video shoots on location across 7 countries.

Oversaw social, print, digital, video, event, and POS concepts and creative execution.