Summary
Marketing Analyst with 6 years of experience in Data Analysis, Data Visualization, Business Development, Customer Relationship Management, Content Marketing & Social Media Marketing. Possess strong verbal & written communication skills complemented by a thorough understanding of various Canadian markets, including automotive, real estate & consulting.
Experience
Assisted the Aftersales Marketing team with the development & management of Aftersales marketing programs across Canada.
Analyzed the performance of Aftersales Marketing programs, reviewed dealership & regional results & presented findings to the department managers for review/consideration/decision-making.
Identified & resolved issues with the Aftersales Marketing program, increasing its efficiency & effectiveness by conducting research & communicating with the department managers, internal users & vendors.
Supported the Aftersales Marketing team with ad hoc requests e.g. submitting purchase orders, preparation of slide decks, conducting customer migration analysis for dealers & posting assets to dealer-facing platforms.
Conducted detailed bi-annual analysis for retail & fleet UIOs across Canada.
Reviewed, approved & processed pan-Canadian dealer billing & invoicing (240+ dealers) for various aftersales programs, amounting to $300K+ per month on average.
Closely worked with the Sales Operations team for forecasting & Adhoc analyses.
Launched the LinkedIn marketing strategy for the company Founder/CEO, resulting in 2,000+ connections/followers in 3 months & 5x more views & leads by creating daily content & engaging with the target audience.
Reviewed & edited the CEO’s regular LinkedIn updates to ensure that the posts reflected the brand & intended message.
Launched & managed the weekly LinkedIn newsletter for the company that gathered 600+ subscribers in one month.
Wrote & designed content for periodic posting on LinkedIn business page, increasing follower count by 900%+ over 5 months.
Managed the personal LinkedIn marketing for the company President & company business page, resulting in a growth of 500%+ in 3 months.
Developed informational & promotional materials for client onboarding & instruction processes.
Collaborated with the CEO to develop & test new training material for clients, including slide decks, interactive quizzes & feedback systems.
Created content (including social media posts, website blog articles, animations, videos & infographics etc.) through research & development for branding purposes in order to grow the company's online presence, raise awareness of its services & promote its offerings.
Managed social media campaigns for key clients, including design strategy & content production.
Led a team of 3 graphic & UX designers to design websites & social media posts and wrote end-to-end web content to launch new websites of key clients.
Education
Skills
Industry Knowledge: Canadian Automotive Aftersales Market, SaaS Marketing, Global Automotive Finance & Leasing Industry, Canadian Luxury Automotive Market, Canadian Real Estate Investment
Technical Skills: Microsoft Office Suite (Excel, Word, PowerPoint & Access), IBM Cognos Analytics, HubSpot, Hootsuite, Canva, LinkedIn, Jasper.ai, Renderforest, Mailchimp, SEOptimer, Google Analytics, Google AdWords, SEMrush, AhRehfs, Tableau, Graphic Designing
Self Evaluation
Internship
Projects
Certifications
Involvement
Coursework
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