逗号简历

Led all aspects of marketing and communications for local home trades and design service companies, including strategy development, brand management, public relations, and social media.

Drove regional and local brands with solid consultation services in the following categories: Marketing Management, Demand Generation, Marketing Automation, Marketing Data Analysis, Brand Strategy, Marketing Operations, Google Ads, and Web Design.

Proven success in developing and executing marketing plans that achieve desired results, including lead generation and increased market share. Demonstrated expertise in digital marketing, including SEO, SEM, and social media marketing.

Developed 2 brand strategies resulting in complete brand redesigns in 2020 and 2021, implemented SEO/SEM strategy, and increased results for key metrics to Top 5 regionally.

Designed online ad campaigns through Google, Facebook, and LinkedIn to drive online traffic and brand awareness.

Redesigned website with each brand redesign to promote a more creative, inspirational design company and support the company's move to Downtown Petoskey.

Created email newsletter campaign materials, and utilized marketing automation to drive lead nurturing.

Introduced company blog to promote thought leadership and inspiration and planned and designed the QM online shopping space.

Responsible for overseeing e-commerce site development and marketing operations.

Designed and maintained a company website that increased traffic online by 70% and online retention by over 60%.

Increased social media outreach by over 150% and created and published advertising material for print and online distribution that contributed to record-breaking sales years for the business.

Utilized Search Engine Marketing (SEM) and online marketing strategies to increase brand awareness and new sales inquiries.

Created marketing plans using real sales data (CRM) and market analysis (Google Analytics proficient).

As a Web Marketing Specialist at Home Instead, engaged in telling the clients' story through video testimonials.

Advocated and helped to produce video testimonials that were often a deciding factor in driving new business and attracting new owners to start their franchises.

Maximized the visibility of each franchise in their local market and interviewed each franchise, crunching their market numbers provided an excellent basis for determining their direction and plan of action going forward.

Created collateral to drive online advertising campaigns and public relations (PR) programs and managed client and community relations assessing market needs.

Promoted localized online presences in over 900 markets while managing search engine optimization (SEO), search engine marketing (SEM), and pay-per-click (PPC) best practices.

Developed viral video campaigns that contributed to increased brand awareness and social outreach by 12% in North America.

Increased business inquiries by initiating and implementing new video and online initiatives.