Summary
Experience
Executed and managed PPC campaigns across Google Ads to deliver strong ROI and drive website traffic by 35%.
Optimized PPC Campaigns using methods such as A/B testing audience segmentation, keyword research, and landing page optimization, resulting in an increase in sales by 72%.
Developed and maintained keyword lists ensuring ad visibility and governance of budgets, and researched and Identified trends to improve and expand current PPC Opportunities.
Adhered to regulatory guidelines established by search engines and independently managed campaigns from creation to optimization.
Monitored performance metrics, such as CPA and CTR, to ensure targets were met.
Utilized analytics solutions such as Google Analytics and other data sources to track the campaigns efficiently and prepared weekly, monthly, and quarterly reports to measure progress and update any optimizations.
Improved organic traffic by 75% by leveraging and optimizing on-page content, title tags, and keyword density with target search terms and created meta descriptions and image descriptions to increase SERP presence.
Conducted competitor analysis to identify potential opportunities and craft a search engine optimization strategy that achieved Google's top 3 listing for key keywords.
Developed and implemented inbound link-building strategies that increased link popularity and Domain Authority by 30%.
Identified and fix ON- Page issues, tracked keyword rankings and traffic data, and conceptualized, analyzed, and examined website critical SEO metrics (audit).
Created Technical SEO architecture and Structured data markup with Google & bing webmaster tools.
Developed relationships with key partners, resulting in the addition of five new strategic clients and increased revenue from company trade services by 10%.
Created and executed a comprehensive strategy to build relationships with key partners, leveraging interpersonal skills and insight into industry trends to source and nurture leads.
Developed relationship management policies and onboarding protocols supporting a 15% net increase in client acquisition.
Liaised with the marketing team for the generation of leads and their conversion into customers.
Established successful long-term relationships with critical strategic customers, resulting in the acquisition of repeat clients and expanding customer loyalty.
Education
Minor: Operations
Skills
Industry Skills: Google Ads, PPC Campaigns, A/B testing, Keyword Research, SERP, Google Analytics, Microsoft Office Suite, Google Suite, SEMRush
Self Evaluation
Internship
Projects
Certifications
Involvement
Coursework
Awards
Publications
Languages