Summary
Marketing professional with extensive experience in project management, social media marketing, and marketing segmentation. I am able to conduct dynamic research for marketing and branding initiatives. My work history includes developing and overseeing projects with focus on quality and efficiency. My skillsets include proficiency in Google Analytics and SEO to drive website traffic and increase brand engagement.
Education
Minor: Public Relations
Experience
Developed and implemented an SEO strategy that Increased organic traffic by 20% and improved website ranking on key terms by 30 positions.
Monitored Organic Traffic from Search Console, Organic Keywords from Google Analytics, and Landing Page Performance from SEMrush to identify and correct on-site and off-site SEO factors that impact site traffic.
Led the process of conducting technical SEO audits, keyword analysis, page rank strategy, and reporting across multiple domains by collaborating with the team of content developers and project managers, to establish SEO best practices.
Ability to communicate ideas and tactical recommendations to both technical and non-technical audiences by clearly articulating the business value of SEO, in terms of strategic alignment, traffic, and conversions.
Managed workload across 1-6 daily projects, including content creation, social media outreach, and link building, while maintaining a 98% task completion rate.
Increased organic traffic to the company website by 20% through on-page optimizations and backlinking campaigns.
Improved click-through rates on search engine results in pages by optimizing titles, metatags, and anchor text.
In 6 months, increased search engine ranking for relevant keywords by identifying and resolving issues that prevented the website from being indexed by search engines.
Analyzed website performance using Google Analytics, identified low-performing ranking keywords, and developed a client presentation with new keyword recommendations.
Increased client's search engine rankings by optimizing keywords and HTML tags, as well as performing competitive analysis, resulting in an 18% increase in website visitors who converted into customers.
Accurately defined project scope, budget, and project timelines / work back schedules, ensuring the right creative resources are assigned to the job while actively communicating updates in a timely fashion, resulting in a 15% reduction of the time spent on project management.
Improved quality of brand assets by ensuring that the brand assets were according to the brand guidelines.
Conducted market research, analyzed customer feedback, and communicated results to retailers, helping clients increase average revenue by 13%.
Prioritized and drove the development of a new customer portal, ensuring the product team understood customer demand for new features and aligned with company goals, increasing customer satisfaction and reducing customer service calls by 10%.
Managed vendors, setting and tracking metrics and coordinating operational procedures to monitor and manage products and projects.
Managed a $1M website redesign project, successfully launching the website on time and within budget by scheduling, organizing, and prioritizing tasks based on client needs.
Increased social media followers by 25%, drove website traffic by 50%, and generated 2 leads/month by writing and publishing engaging content across social media platforms using Google Analytics and Hootsuite.
Collaborated with Marketing and Sales teams to develop creative and impactful social media campaigns that drove a 50% increase in website traffic, increased social media followers by 15%, and generated 20% more leads.
Provided feedback and insights with analytics on social media campaigns and through social listening using metrics, such as reach, engagement, and traffic to the website.
Improved social media engagement by creating a master editorial content calendar to distribute brand messaging across all social media channels.
Skills
Technical Skills: Marketing, Seo Sem, Social Media, Advertising, Google Adword, Google Webmaster, Wordpress, Cms, Semrush, Mailchimp, Hubspot, Marketo, Salesforce, Asana, Hootsuite, Javascript, Html, Adobe Creative, Account Management, Project Management, Email Marketing
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