Developed mechanism, purchased custom components, and completed field testing locating areas of improvement in the unit.

Composed binder with schematics, CAD drawings, and safety information delivered with a proposal to Pentagon stakeholders.

Designed custom Instron fixtures on SolidWorks to be machined for tensile pull tests and led testing to optimize parts and material choice and confirm margin of safety requirements.

Created a streamlined, organized database by introducing an automated spreadsheet to track hundreds of parts, costs, quantities, and shipping statuses.

Assembled space camera components per drawing specifications while learning technician processes guaranteeing flight deadlines were met.

Assembled complex sequences of military-grade ventilators for the Covid-19 Pandemic in an ISO 13485/FDA environment.

Documented production information via electronic logs following compliance for medical devices establishing a paper trail.

Presented research findings at culminating event for the grant received by the Women's Impact Network.

Collaborated with Ph.D. mentors and high school mentees to study soft robotics and pneumatic grippers.

Modeled and 3D printed gripper molds using different filaments to find the optimal material and cast prototypes for lab testing, ultimately resulting in a delicate, working gripper.

Facilitated research assignments to underprivileged high school students and ensured deadlines were met teaching mentees academic responsibility and introducing them to higher-level research in a supportive environment.

Developed and implemented an SEO strategy that Increased organic traffic by 20% and improved website ranking on key terms by 30 positions.

Monitored Organic Traffic from Search Console, Organic Keywords from Google Analytics, and Landing Page Performance from SEMrush to identify and correct on-site and off-site SEO factors that impact site traffic.

Led the process of conducting technical SEO audits, keyword analysis, page rank strategy, and reporting across multiple domains by collaborating with the team of content developers and project managers, to establish SEO best practices.

Ability to communicate ideas and tactical recommendations to both technical and non-technical audiences by clearly articulating the business value of SEO, in terms of strategic alignment, traffic, and conversions.

Managed workload across 1-6 daily projects, including content creation, social media outreach, and link building, while maintaining a 98% task completion rate.

Increased organic traffic to the company website by 20% through on-page optimizations and backlinking campaigns.

Improved click-through rates on search engine results in pages by optimizing titles, metatags, and anchor text.

In 6 months, increased search engine ranking for relevant keywords by identifying and resolving issues that prevented the website from being indexed by search engines.

Analyzed website performance using Google Analytics, identified low-performing ranking keywords, and developed a client presentation with new keyword recommendations.

Increased client's search engine rankings by optimizing keywords and HTML tags, as well as performing competitive analysis, resulting in an 18% increase in website visitors who converted into customers.

Accurately defined project scope, budget, and project timelines / work back schedules, ensuring the right creative resources are assigned to the job while actively communicating updates in a timely fashion, resulting in a 15% reduction of the time spent on project management.

Improved quality of brand assets by ensuring that the brand assets were according to the brand guidelines.

Conducted market research, analyzed customer feedback, and communicated results to retailers, helping clients increase average revenue by 13%.

Prioritized and drove the development of a new customer portal, ensuring the product team understood customer demand for new features and aligned with company goals, increasing customer satisfaction and reducing customer service calls by 10%.

Managed vendors, setting and tracking metrics and coordinating operational procedures to monitor and manage products and projects.

Managed a $1M website redesign project, successfully launching the website on time and within budget by scheduling, organizing, and prioritizing tasks based on client needs.

Increased social media followers by 25%, drove website traffic by 50%, and generated 2 leads/month by writing and publishing engaging content across social media platforms using Google Analytics and Hootsuite.

Collaborated with Marketing and Sales teams to develop creative and impactful social media campaigns that drove a 50% increase in website traffic, increased social media followers by 15%, and generated 20% more leads.

Provided feedback and insights with analytics on social media campaigns and through social listening using metrics, such as reach, engagement, and traffic to the website.

Improved social media engagement by creating a master editorial content calendar to distribute brand messaging across all social media channels.

Created email from preexisting templates, with client modifications, to increase email open and click-through rates by 35%.

Ensured all email communications were compliant with the CAN-SPAM Act by manually testing each email campaign's creative integrity and segmentation before sending.

Coordinated and communicated with fellow marketers and other team members to get necessary creative for email campaigns.

Executed a high volume of emails every week through Salesforce Marketing Cloud to increase conversion rates by 20% and reduce bounce rates.

Segmented member data sourced from raw data and BI reporting tools to send more personalized emails resulting in a 30% increase in open rate and a 15% increase in click-thru rate.

Accurately defined project scope, budget, and project timelines, ensuring the right resources assigned to the job, while actively communicating updates in a timely fashion, resulting in a 15% reduction of the time spent on project management.

Managed the development of marketing initiatives including landing pages, emails, banner ads, flyers, and trade shows. Resulting in a 3% increase in leads.

Coordinated all sales and marketing activities at trade shows, speaking engagements, webinars, and corporate events for the Marketing Department to promote products and services, including planning event logistics (travel, hotel, food and beverage, venue, and transportation) using the marketing budget.

Tracked metrics, such as lead generation, website metrics, and conversion rates to monitor performance and optimize marketing campaigns.

Managed paid campaigns, resulting in a 35% increase in conversion rates within 6 months, by creating and executing weekly campaign management tactics across multiple campaign types (e.g., search, social, display, video), including—but not limited to—account structure, settings, keywords, bidding, landing pages, A/B testing, tracking, and analysis.

Created budgets and planning for all marketing efforts by assessing potential ROI, supporting budget requests, and allocating resources to the highest-value activities, resulting in a 30% increase in conversions and lower cost per acquisition.

Conducted reporting and analysis for digital marketing to ensure all tactics met or exceeded key metrics by partnering with senior management to optimize campaigns.

Identified and solved early issues with new publishers and partners to establish successful long-term partnerships.

Improved employee productivity and customer satisfaction by 20% by creating a new process for employee training and customer communications.

Synthesized data from multiple departments into comprehensive quarterly written reports.

Spearheaded efforts to organize project plans, delegate tasks, track progress, and analyze potential issues throughout the lifecycle.

Monitored project success through metrics such as timeline performance and budget optimization.

Led all aspects of marketing and communications for local home trades and design service companies, including strategy development, brand management, public relations, and social media.

Drove regional and local brands with solid consultation services in the following categories: Marketing Management, Demand Generation, Marketing Automation, Marketing Data Analysis, Brand Strategy, Marketing Operations, Google Ads, and Web Design.

Proven success in developing and executing marketing plans that achieve desired results, including lead generation and increased market share. Demonstrated expertise in digital marketing, including SEO, SEM, and social media marketing.

Developed 2 brand strategies resulting in complete brand redesigns in 2020 and 2021, implemented SEO/SEM strategy, and increased results for key metrics to Top 5 regionally.

Designed online ad campaigns through Google, Facebook, and LinkedIn to drive online traffic and brand awareness.

Redesigned website with each brand redesign to promote a more creative, inspirational design company and support the company's move to Downtown Petoskey.

Created email newsletter campaign materials, and utilized marketing automation to drive lead nurturing.

Introduced company blog to promote thought leadership and inspiration and planned and designed the QM online shopping space.

Responsible for overseeing e-commerce site development and marketing operations.

Designed and maintained a company website that increased traffic online by 70% and online retention by over 60%.

Increased social media outreach by over 150% and created and published advertising material for print and online distribution that contributed to record-breaking sales years for the business.

Utilized Search Engine Marketing (SEM) and online marketing strategies to increase brand awareness and new sales inquiries.

Created marketing plans using real sales data (CRM) and market analysis (Google Analytics proficient).

As a Web Marketing Specialist at Home Instead, engaged in telling the clients' story through video testimonials.

Advocated and helped to produce video testimonials that were often a deciding factor in driving new business and attracting new owners to start their franchises.

Maximized the visibility of each franchise in their local market and interviewed each franchise, crunching their market numbers provided an excellent basis for determining their direction and plan of action going forward.

Created collateral to drive online advertising campaigns and public relations (PR) programs and managed client and community relations assessing market needs.

Promoted localized online presences in over 900 markets while managing search engine optimization (SEO), search engine marketing (SEM), and pay-per-click (PPC) best practices.

Developed viral video campaigns that contributed to increased brand awareness and social outreach by 12% in North America.

Increased business inquiries by initiating and implementing new video and online initiatives.

Assisted the Aftersales Marketing team with the development & management of Aftersales marketing programs across Canada.

Analyzed the performance of Aftersales Marketing programs, reviewed dealership & regional results & presented findings to the department managers for review/consideration/decision-making.

Identified & resolved issues with the Aftersales Marketing program, increasing its efficiency & effectiveness by conducting research & communicating with the department managers, internal users & vendors.

Supported the Aftersales Marketing team with ad hoc requests e.g. submitting purchase orders, preparation of slide decks, conducting customer migration analysis for dealers & posting assets to dealer-facing platforms.

Conducted detailed bi-annual analysis for retail & fleet UIOs across Canada.

Reviewed, approved & processed pan-Canadian dealer billing & invoicing (240+ dealers) for various aftersales programs, amounting to $300K+ per month on average.

Closely worked with the Sales Operations team for forecasting & Adhoc analyses.

Launched the LinkedIn marketing strategy for the company Founder/CEO, resulting in 2,000+ connections/followers in 3 months & 5x more views & leads by creating daily content & engaging with the target audience.

Reviewed & edited the CEO’s regular LinkedIn updates to ensure that the posts reflected the brand & intended message.

Launched & managed the weekly LinkedIn newsletter for the company that gathered 600+ subscribers in one month.

Wrote & designed content for periodic posting on LinkedIn business page, increasing follower count by 900%+ over 5 months.

Managed the personal LinkedIn marketing for the company President & company business page, resulting in a growth of 500%+ in 3 months.

Developed informational & promotional materials for client onboarding & instruction processes.

Collaborated with the CEO to develop & test new training material for clients, including slide decks, interactive quizzes & feedback systems.

Created content (including social media posts, website blog articles, animations, videos & infographics etc.) through research & development for branding purposes in order to grow the company's online presence, raise awareness of its services & promote its offerings.

Managed social media campaigns for key clients, including design strategy & content production.

Led a team of 3 graphic & UX designers to design websites & social media posts and wrote end-to-end web content to launch new websites of key clients.

Functions internally with executive and marketing teams on the creation of video content, photography and graphic design.

Sole producer in the company, owning all visual content.

Coordinates with technical teams, executive teams and sales to produce messaging and content.

Leader of communications efforts including production for press, trade shows and collaboration with automotive partners.

Coordinated with crews, vendors and executives on the execution of video and multimedia productions for startups, Fortune 100 companies and the entertainment industry.

Production roles including director, cinematographer and editor.

Successfully coordinated and delivered projects with a wide variety of budgets and schedules.

Collaboration with corporate clients at an executive level, leading to successful projects and repeat business.

Designed intuitive and high-fidelity user experiences using Figma which led to a 15% reduction in onboarding time and increased customer satisfaction by 5%.

Collaborated with product managers, engineers, and customers to ship more than 10 product releases, analyzed performance data and user feedback to optimize design iterations, and developed the company’s design system.

Developed a product strategy by distilling complex customer problems into simple solutions (UX/UI) and optimizing user interactivity, visuals, and accessibility to meet user needs.

Implemented A/B testing to inform design decisions and delivered the product to market with a 10% conversion rate.

Conducted in-depth heuristic evaluations, validated designs through user research, and continuously incorporated user feedback throughout the development cycle.

Re-designed product flows, and created new user flows to improve user experience and reduce customer churn. Built innovative design solutions for high-traffic business applications, which saw a 25% reduction in average task time.

Created and implemented new interface design standards for web and mobile applications, which increased customer engagement by 4%.

Developed user interface designs, wireframes, interaction flows, and customer journey maps to ensure a seamless user experience across all platforms.

Developed UI design systems, defined interactivity, implemented responsive layouts, and created variations to create a unified and efficient product experience.

Improved user experience and increased product engagement by 25%, reduced errors, and improved task time by 34%.

Compiled user feedback and conducted usability tests to measure user satisfaction, resulting in a customer satisfaction score of 82%.

Synthesized quantitative and qualitative data to inform product design and crafted low-fidelity mockups and user flows to conceptualize user interface designs.

Developed wireframes, prototypes, and detailed user interface specifications to validate product outcomes.

Designed a series of user-focused features and experiences, delivering a 20% improvement in user engagement, a 15% decrease in user support calls, and a 20% increase in user happiness.

Led a team of designers and user researchers to develop an effective user-centered design process and ensure consumer-centric designs using interviews, focus groups, surveys, usability studies, and heuristic analyses.

Implemented user testing and usability analysis to assess the effectiveness of product features, identify and prioritize areas for improvement, and refine user experiences.

Developed, conducted, and analyzed user research and usability testing to discover design opportunities, substantiate feature ideas, and evaluate product effectiveness.

Organized, facilitated, and presented design reviews with stakeholders to obtain feedback, align team efforts, and ensure desired product outcomes.

Designed a series of user-focused features and experiences, delivering a 20% improvement in user engagement, a 15% decrease in user support calls, and a 20% increase in user happiness.

Led a team of designers and user researchers to develop an effective user-centered design process and ensure consumer-centric designs using interviews, focus groups, surveys, usability studies, and heuristic analyses.

Implemented user testing and usability analysis to assess the effectiveness of product features, identify and prioritize areas for improvement, and refine user experiences.

Developed, conducted, and analyzed user research and usability testing to discover design opportunities, substantiate feature ideas, and evaluate product effectiveness.

Organized, facilitated, and presented design reviews with stakeholders to obtain feedback, align team efforts, and ensure desired product outcomes.

Developed a blueprint for the company's digital transformation, outlining process improvements and strategy for expanded utilization of advanced technologies.

Reduced onboarding time by 25% and increased user satisfaction rates by 12%, enabling faster time-to-market of new products.

Used various tools and techniques to create user stories and personas, identify user needs and synthesize insights to develop detailed UX strategies tailored to user preferences.

Created prototypes and mode wireframes to validate ideas and design solutions. Tested user experience with qualitative and quantitative research methods.

Collaborated with the product, software, and engineering teams to prioritize features and develop a comprehensive product roadmap.

Developed UI and visual design mocks defined style guide, and maintained brand guidelines to ensure consistency across all customer touchpoints.

Automated graphical production processes, creating reusable elements and improving design production speed by 30%.

Launched a successful user-centered product, with a cumulative growth rate of 40% and user engagement up by 67% at launch and 15% post-launch.

Hosted user feedback studies and A/B testing sessions for further product and UX improvements.

Utilized research insights to develop wireframes, mockups, prototypes, and user interface elements optimized for mobile platforms.

Created scalable user interface frameworks and organized complex visual information into intuitive and interactive designs.

Constructed user behaviors and flows that optimized user experience across various platforms, reduced user travel time by 30%, and enabled users to complete tasks in fewer clicks, increasing overall user satisfaction by 19%.

Ensured designs met brand consistency and interaction design standards and improved user experience via usability testing and documented user behavior.

Assisted developers with the implementation and execution of product features and collaborated with the product, engineering, and marketing teams to ensure an integrated product flow.

Researched current trends, user behaviors, and experiences to inform future design decisions. Delivered polished visuals, final assets, and detailed specs for the engineering team.

Created graphics for use in digital communications, such as websites, emails, and online advertising, resulting in a 20% increase in web traffic and conversions.

Utilized pertinent software and technologies, like InDesign, Illustrator, Photoshop, etc., to produce compelling visual elements and layouts.

Refined visuals for maximum quality and accuracy before outputting for web, print, and other delivery methods.

Produced logos, brochures, pamphlets, newsletters, banners, illustrations, etc., and participated in brainstorming activities and contributed ideas to projects.

Led the design and development of a direct-to-consumer(DTC) product that validated the business model and remains utilized by our first 150+ satisfied customers.

Defined and delivered a customer experience strategy that resulted in a 72 NPS for early adopters and defined a product roadmap to ensure the company met or exceeded investor commitments and forecasts.

Created go-to-market plan, including developing a launch strategy and working with cross-functional teams to execute on that plan.

Integrated best-in-class technical partners and tools to enable support, medical, and engagement teams.

Led the regional product strategy, resulting in the successful launch of launches of new products for B2B customers in the US.

Improved end-user engagement and retention for B2B customers through improvements to the user journey, email marketing, and in-product content creation.

Prioritized regional with global initiatives to ensure success in must-win markets while maintaining the global product experience.

Oversaw website reconfiguration and design for the companies largest market.

Expanded on Brand Guidelines based on user research to enable design, product, marketing, and sales initiatives.

Defined new value propositions for B2B and B2C offerings and delivered marketing collateral to enable marketing and sales efforts.

Designed B2B2C sign-up funnel process and marketing collateral. Led design of a new customer facing portal that increased customer satisfaction scores by 15%.

Consulted and project managed contracted creatives working on interesting products for interesting companies in a variety of industries (legal, action sports, architecture, food and beverage, lifestyle).

Development of the company’s brand identity and campaign that solidified the brand's position against the competition.

Delivered multiple award-winning marketing videos and campaigns

Defined global marketing campaigns that enabled dealer and retail sales needs in markets across 4 regions.

Conceptualized, pitched, planned, and executed 37 photo and video shoots on location across 7 countries.

Oversaw social, print, digital, video, event, and POS concepts and creative execution.

Organized and processed cash and bank card payments, and warranty plans in accordance to company policy.

Part of a team that displayed excellent customer service necessary to communicate and sell consumer electronic products.

Collaborated with management to process accurate auditing and organizing incoming regular shipments to the store.

Trained and assisted in performing audits and off loading regular shipments to the store.

Collaborated with store leadership team in implementing the company’s operational and merchandising functions within assigned sales floor areas, following company standard procedures.

Coordinated with management to plan out current day operations and lead other associates to reach corporate standard goals.

Communicated with customer questions about the products, services, and policies the company offers.

Collaborated with team responsible with labeling and sorting 1000s of packages to its respective routes under a time constraint to ensure its delivery on time.

Team member responsible for duties such as receiving and processing incoming orders, organizing, re-packing and shipping defective orders while maintaining active communication with delivery drivers.

Practiced strong interpersonal and communication skills needed for our team to meet Amazon's fast-paced environment.